Alpha Hydroxy Acids - (AHA)

AHA is hailed internationally as a 'wonder' ingredient originally derived from fruits ( The original name 'Fruit Acids'), they revolutionized the skincare industry worldwide when they were introduced in products in 1990s as they could be utilized in multiple ways . These substances are weak hygroscopic acids that absorb moisture from the atmosphere and also help in exfoliation (removal) of dead cells on the surface layer of the skin. The result is dramatic, these products reduces fine lines, smooths and firms skin, and removes blemishes, at the same time moisturizing and protecting. Your skin immediately looks fresher, radiant and more luminous. These products can only remove superficial lines and wrinkles which appear at a young age but cannot act as a cure at middle/advanced age and hence cannot be called an anti-aging or age defying treatment.